How Dominus Hospitality Unified Multi-Brand Data and Boosted Revenue Efficiency with Juyo

Within the first year of implementation, Dominus Hospitality fundamentally changed how its commercial teams operate. Rolling out Juyo Analytics across the portfolio reduced manual reporting to the point where revenue managers now save a full day of work each week, standardised forecasting across operating brands, and made granular performance insights accessible in seconds rather than hours. What started as a need for improved reporting evolved into a shared intelligence layer supporting faster decisions, cross-departmental alignment, and scalable growth.

For María Forsberg, Senior Director of Revenue Management, the priority was clear:

build a unified commercial intelligence foundation capable of supporting a rapidly evolving, multi-brand portfolio. The challenge wasn’t access to data, but turning fragmented, brand-specific data into something cohesive, timely, and usable for daily decisions.

“Because we work with different brands, we had different reporting formats across our portfolio,” María explained. “We needed a tool that would give us a unified standard, and allow us to dig deeper into our business mix and how demand develops.”

The team had used other tools for some properties, mainly for rate shopping, but needed a more advanced tool to meet the needs of a multi-brand environment.

While reporting was available across brand systems, inconsistencies in structure and flexibility meant that STLY comparisons and advanced analyses often depended on manual work.

As a growing platform Dominus Hospitality needed a solution that could give revenue managers clarity, not more spreadsheets.  They found it in Juyo Analytics.

Dominus Hospitality: A Portfolio Built for Growth

When Dominus launched its hospitality platform in early 2025, the company entered a new phase of accelerated growth. Dominus currently has 5 hotels operating under global brands like Hilton and Marriott and are getting ready to open the 6th, The Derby London City, a 234-bedroom Curio Collection by Hilton Hotel in the City of London in March 2026.  In addition, Dominus currently has 1,700 keys in its hotel development pipeline.  As a result, there was a need to implement a business intelligence tool to support the commercial team drive performance through data insights.

The organisation is already structured to support fast expansion: two Directors of Revenue Management, cluster revenue managers for specific brands or openings, and strong collaboration with the Commercial Director and hotel-level teams.  The next step was to provide a data ecosystem that could scale at the same pace.

The Challenge: Fragmented Data, Limited Visibility, and Heavy Manual Work

Managing multiple brands means navigating multiple reporting philosophies. María described three core challenges that held the team back before Juyo.

1. Inconsistent Reporting Across Brands

Each operating brand comes with its own reporting framework, resulting in differences in format, frequency, and depth of insight.

Some reports—such as Geographic Origin of Booking (GOB)—were only available once a month, only for past data, and only in a fixed format.

Others lacked fundamental performance comparisons altogether.

“Some of our previous reports did not offer STLY comparison at all,” María said. “That made effective revenue management very challenging.”

2. No Ability to Drill Down Into the Data

Market shifts required fast responses, but existing systems created blind spots.

During the escalation of the Israeli conflict, the team urgently needed to understand pacing and cancellations from Middle Eastern markets. The available brand reports simply could not provide the answers.

The lack of pre-filtering turned even basic analysis into a time-intensive process:

“If I want to drill down into what channel is driving my decline in a specific rate code, it would take me probably 20 different pivot tables,” María explained. “And I still might not get to the bottom of it.”

3. Forecasting Was Slow and Resource-Heavy

Before Juyo, producing a reliable forecast typically required:

• pulling multiple reports
• building conditional formatting
• creating projection sheets
• running multiple pivot tables
• manually calculating variance

The process could consume an entire day every week. This was not sustainable given Dominus’ rapid growth.

As María put it:

“We don’t have a data analyst. I believe in self-sufficient revenue management. Revenue managers should be able to pull and analyse their own reports.”

Why Dominus Chose Juyo Analytics

Unlike many hotel groups embarking on long vendor comparison processes, Dominus’ approach to Juyo Analytics was straightforward.

“When I joined Dominus Hospitality, I already knew what I wanted,” she said. “Because we had experience with Juyo, we already knew which reports we needed and what data was important.”  The decision was grounded in:

• trust in the platform’s flexibility
• familiarity with the interface
• confidence in its ability to manage multi-brand portfolios

And importantly, Juyo was a tool capable of delivering the depth of granularity the team required.

Implementation: A Collaborative Rollout

While the onboarding was ultimately successful, it involved some early connectivity hurdles, mainly related to data extracts and PMS support setup.

Here is where Juyo’s team made a significant difference. Carmen, Keriann and Peter all played a role in accelerating the setup, resolving extract issues, and delivering tailored training sessions for revenue managers, sales teams, and general managers.

“Carmen was brilliant,” said María. “Whenever we had a challenge, everything went straight to her and she resolved it immediately.”

Peter’s training sessions were also highly appreciated, particularly because they included AI-generated transcripts with time-linked notes, allowing the team to revisit any section easily.

And importantly, Juyo was a tool capable of delivering the depth of granularity the team required.

The Juyo Solution: Standardisation, Depth, and Self-Sufficiency

1. Granular Reporting in “Three Clicks”

Juyo Analytics allows revenue managers to drag and drop any metric into the canvas, completely bypassing rigid report templates. For Dominus Hospitality’s team, the difference was immediate.

“With Juyo, it’s literally three clicks to understand what is happening,” María said.

This granularity unlocked:

• channel-level insights
• rate-code level deep dives
• rapid business-mix evaluations
• real-time source market visibility

2. Standardised Forecasting Across All Brands

Juyo’s Launchpad feature has become central to Dominus’ weekly and monthly workflow.

“It’s a powerful tool,” María said. “Everything is standardised. You log in, analyse the data, put your forecast in, lock it, and it’s done.”

The impact was immediate and measurable:

“We saved probably a day of work for each revenue manager each week.”

This is one of the clearest efficiency wins.

3. Custom Segment Mapping: A Unique Advantage

One of Juyo’s standout features for Dominus Hospitality is the ability to keep both brand-specific segments and Dominus-wide major segments

For example:

• The brand segments “BAR” and “Consortia”
• Dominus groups both under “Retail” for portfolio analysis

This dual-layer segmentation allows:

• granular hotel-level insight
• streamlined portfolio-level reporting
• brand independence with corporate cohesion

“Other BI tools simply do not provide this flexibility,” María noted.

4. Enabling Self-Sufficient Revenue Managers

Juyo helped improve the role of revenue management at Dominus Hospitality. María summarised the philosophy clearly:

“I’m a firm believer in self-sufficient revenue management. Juyo eliminates the need for a dedicated analyst because everything is standardised and easy to pull.”

This is one of the most important strategic outcomes of the project.

Adoption Across the Organisation

Juyo is now used far beyond revenue management.

Sales Team

• account analytics
• company statistics
• support for commercial meetings

General Managers

• weekly snapshots
• personalised dashboards
• trend monitoring

Operations & Cross-Functional Teams

The visual dashboards make commercial performance easier to communicate across functions and support the weekly strategy meetings and on-property leadership team. 

Head Office

The Commercial Director relies heavily on Juyo’s portfolio reports:

“I don’t need to pull various different reports anymore.  Juyo provides an overview of the portfolio performance highlighting risk and opportunities in real time.”

Adoption Across the Organisation

Juyo is now used far beyond revenue management.

Sales Team

• account analytics
• company statistics
• support for commercial meetings

General Managers

• weekly snapshots
• personalised dashboards
• trend monitoring

Operations & Cross-Functional Teams

The visual dashboards make commercial performance easier to communicate across functions and support the weekly strategy meetings and on-property leadership team. 

Head Office

The Commercial Director relies heavily on Juyo’s portfolio reports:

“I don’t need to pull various different reports anymore.  Juyo provides an overview of the portfolio performance highlighting risk and opportunities in real time.”

Conclusion: A Unified Commercial Intelligence Framework for a Growing Hotel Group

Dominus Hospitality transformed its commercial capabilities by adopting Juyo Analytics. What began as a need to standardise reporting across different hotel brands evolved into a broader shift in how commercial decisions are made.

The key achievements include:

• One full day saved per revenue manager every week
• Standardised forecasting across all brands
• Granular insights available in seconds, not hours
• Cross-departmental usage from sales to operations
• A scalable foundation for future openings and acquisitions

For María, the impact is clear:

“Juyo provides a level of detail that you simply cannot access without doing enormous manual work. It saves time, supports strategy, and makes revenue managers more self-sufficient.”

And for a company expanding as quickly as Dominus Hospitality, a unified commercial intelligence framework is not just useful, it is essential.