The needs of commercial people are different every day. Today one might take a bird’s eye view of the business and focus on the big picture. Another day a particular business case might require a super granular approach. Reconciling both is not an easy task. When looking at the big picture, you don’t want to get distracted by details and crazy filtering options. Less noise is better. When you do want details, though, you need to be able to take a deep dive with a few clicks.
Our solution is data exploration. It’s like looking at a polished diamond with all its facets. It is invisible when you don’t need it, but you can drill down to the tiniest details with a few clicks. Shifting perspective is almost instant and allows you to look at the data from different angles. Last but not least, expanding calendar selections will enable you to either travel in time or explore booked vs. stayed patterns.
3. Data In Context
This is one that we are the most passionate about. Hospitality business is a complex business. Most so-called analytics platforms will give you data about booking pace and pickup. This is the base. Ground 0. As more and more hotels get Business Intelligence tools in place, the playing field gets leveled. In order to drive more revenue and profit and outperform the competition, one needs to dig deeper.
Our answer to this is Data In context. We have built a rich data model that holds transactional and customer data together. This data model is enriched with more data points such as profitability and total revenue spent. But it is not only limited to that. We capture external data, attach it there and store the evolution of all these data points. In practice, this means that as we layer and layer the data, new more profound insights become available. Insights that produce breakthroughs. The next frontier is applying AI to all the above. We are very busy behind the scenes… More on this to come…